televisions, browsers and changing technology

I haven’t upgraded my television. It works fine and my environmental nature winces whenever I consider trading up for a modern, wide-screen version.

Ever since the digital switch I’ve noticed that my shows are cropped badly. The Daily Show is obviously not framed correctly–I regularly miss meaningful gestures of John Stewart’s left hand. We straight up miss jokes on American Dad and the Family Guy because they occur in that region of the show that only wide-screened TVs include.

The other day, I noticed that we were even missing out on part of Jeopardy. In some shots, two out of three of the contestants were practically cut in half! Continue Reading

How many twitters are too many twitters?

I started out with one twitter account: @jennifer_heller. I think I’ve had it for a little over two years and it’s only within the past year that I’ve started enjoying using it at all. I’ve heard others share a similar experience: it takes some time, but it’s addictive as hell once you get into it. I can attest to that, but as someone balancing many competing priorities, it’s hard to prioritize reading hundreds of tweets a day. Especially since I’ve steadily added other twitter accounts to my list.

When I launched Van Gogh My Pet in the second half of 2009, I added a second twitter account: @vangoghmypet. This one, I thought, would concentrate on my pet and art related thoughts and would attract a different variety of people than @jennifer_heller. It seems to work; @vangoghmypet is on 42 pet and art related lists and my followers have steadily grown.

This graph of Van Gogh My Pet tweets verses website visits suggest that the tweets have very little if not nothing to do with increasing visits.

When I decided to brand my design and communications work as Artsy Geek Designs, it was a natural progression to add another twitter: @artsygeekdesign. Here I would tweet about my geeky subjects–web design, coding, communications. And maybe some art. Hey, @artsygeekdesign and @vangoghmypet can overlap a little right?? A further reason for separating @artsygeekdesign from @jennifer_heller is that I fully intend to expand and work with others in this business. They should be able to tweet from the business too!

I made the decision a few weeks ago to consolidate all my blogging here at www.jenniferheller.com. Believe me, I do not miss maintaining a blog at Van Gogh My Pet, and I can say with 100% certainty that I am not sorry I didn’t add yet another blog on at Artsy Geek Designs.

This January, Will and I are launching Lushes in Love, our new blog devoted to our endless love and appreciation for cocktails. You can check out the design–I put it up over the weekend, but we have yet to move in. I’ve already signed us up for a twitter: @lushesinlove and tweeted something like five high quality tweets. Thankfully, Will will also have to help with the @lushesinlove tweeting, but this addition marks my fourth twitter!

Who wants to follow a long-ass stream of nothing but links? Do you??

And all of a sudden I’m asking myself…to what end? Sure I like Twitter okay, but I don’t looooove it the way I love knitting, web design and painting. I love people, but most of the time I feel like Twitter is just filled with robots endlessly sending their links out hoping for clicks. Sometimes I worry that to the other twitter users, I’m just another four Twitter accounts doing the same thing. Indeed a quick googling found this post that proposes that robots do better on Twitter than humans!

Perhaps it would be best to take a cue from my decision to simplify my blogging and simplify my twitter? One twitter, four subjects… perhaps that would make me a more interesting person to follow in general?

Perhaps I should embrace the robotic future of twitter and create automated twitter robots for all four… That just isn’t my style though. I believe in sincere, honest communication. When I notice that someone I follow is being a twitter-bot, I immediately unfollow.

So what to do? Nothing? Consolidate? Automate?

Oh, the problems associated with living a life on the internet. I’d appreciate any sound advice please!!

(This post could also be titled “How many Facebook pages are too many Facebook pages?”)

Value of Experience

I spent yesterday updating Van Gogh My Pet for the holiday season.

Van Gogh My Pet was the first website I used the awesome Thesis theme for WordPress as the basis for the design.

Back then, the reason I chose Thesis was because it allowed the customizations that I make to the theme to be stored in only two files in just one directory.  This makes my design invincible to updates to the theme and WordPress. Continue Reading

I am my own toughest client.

I have had some tough clients.  People who want to move the logo over one pixel, just to discover that browsers render elements differently so even though it’s perfect in Safari, it is not just so in Firefox.

I am well versed in the frustrations of cross-browser design, and spend many hours a week cursing Internet Explorer’s very existence.  But that frustration does not compare to how frustrating it is for me to design for me. I am my own toughest client. Continue Reading

Three Hundred Dollar Mistakes, again

I wrote when I was a younger person about my two Three Hundred Dollar Mistakes.

Since then, I have made a number of other Three Hundred Dollar Mistakes, due mainly to my dutifully trusting instincts. Every time I make one, at least I get to laugh about adding it to the Three Hundred Dollar Mistakes list (sort of the opposite of a Bucket List, eh?). Continue Reading

Jake's of Saratoga

Last weekend I found myself eating at Jake’s of Saratoga, a pizza joint that obviously welcomes families and soccer teams, and, according to their website, is a “Saratoga landmark”. I pocketed their menu, because I found it hilarious that they would feature a creepy man statue on the front.

When I mentioned this to my compatriots, they filled me in. This creepy man statue is Jake himself, and he used to be featured prominently at the Saratoga location, but has since moved to one of the other Jakes in the area. A traveling creepy man statue! What interesting marketing.

How one chooses to market oneself or their business is often a matter of personal taste, and I understand the thoughts behind this choice: Creepy Jake Statue lives at our restaurant, people love him and identify him with the restaurant–why not??  I can understand that.  I know that just because I find Jake’s statue creepy (and would expect small children to as well!) doesn’t make my opinion right. Continue Reading

thou shalt not covet another man's (or woman's) party

Last night I went to the best party I have ever been to.  It was an open house thrown by the local, organic catering company Devoted Catering by Aimee Alan.

I hired Devoted for an event I coordinated for the Berkeley Student Cooperative last year.  The food was excellent.  I remember when I was first talking to them being concerned about running out of food. The event coordinator I was working with, Zoe, said, “We have never run out of food.”  I was heartened.  I have since been to another event that they catered which also had excellent food.  When I got the invite for their open house, I responded with a “Hell yes!” and RSVPed for two right away.  Next year I will RSVP for more!

I knew that last night was going to be special when we were greeted by a red carpet stretching the length of the sidewalk and speckled with rose petals.  ROSE PETALS!  Faint red lights lit up the gorgeous space.  I felt like I was walking into a ball. Continue Reading

On Andy Warhol, Art and Business

I’ve been thinking a lot about Andy Warhol lately. He’s an artist I have a lot of respect for because he was so financially successful in his lifetime. And he got to have an awesome warehouse space filled with rad musicians and other artists.

When I win the lottery, the first thing I’m going to do is take a month-long European vacation. The next thing I’m going to do is rent a warehouse space and deck it out. I probably won’t paint it silver, but I promise, I will paint it. It will be the best few weeks ever. Then all day, every day, I will create–movies, paintings, sculpture–whatever strikes my fancy. I’ll invite other artists to share the space; rent out the film studio to artists for rock bottom prices. I’ll immediately take up neon sign making, an interest I’ve always had to forgo pursuing due to cost. Continue Reading