Why would anyone put a QR code in a commercial??

I’m seriously confused.  I posted this on Facebook and Al (who I find to be a reliable and informed source for tech news) said that a TV was as a good a surface as any for a QR code.

So, really, here in this Duncan Hines commercial, when all the cupcakes turn into a QR code, we’re going to pause our DVR and take a photo with our smart phone?


I think the Japanese have it right.  Put QR codes on stuff like headstones where it’s stationary.  Duh.

Am I wrong??

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