The Mog Car

I’m in the habit of noticing what’s happening at the car wash down the street.  I walk past it at least a few times each week and once in awhile a car will catch my eye.  It’s a popular self car wash; I’ve seen the local Organic Falafel Truck there (though unfortunately not open for business), taco trucks, old cars, major beaters, limos…

Today’s Mog Car really took the cake.  People were crossing the street to talk to the two car washers.  You couldn’t walk by and not talk to them.  I asked them what it was made of; I could not believe that they were washing a carpeted car at the car wash, and, indeed, it is made of a carpet-like substance.  The fellow I spoke to didn’t remember what the material was called.  He suggested that I might want to touch it, but I have spent enough time touching wet carpet as a Super Sponge Saleswoman to want to volunteer my fingers for such a task.

One thing was clear: people were noticing the mog.com vehicle. Despite the fact that the car didn’t seem to resemble any actual thing, or have a domain name that means much to the American psyche.  But we’re used to being inundated with random letters strung together to represent internet concepts, so I shouldn’t be surprised.  It turns out it’s a subscription music app.  Any fans out there leave a comment and maybe someday I’ll give it a try.  But only if they support Android phones. If nothing else, mog.com gets a gold star for a great marketing ploy.