I am so used to nudging and coaxing content out of my design clients. I always had sympathy for them, knowing from personal experience, how hard it is to define and talk about oneself or ones business.
I gave myself this week to finalize the content for my design portfolio. I decided after a few years of free-lancing it was time to finally pull a portfolio together. I have my table of contents (that was easy!) and some sentences here and there for the content. By goodness me, do I want to sit down and create the content? Not at all.
My life coach says that when you get it right, it’s fun. I can imagine that it is supposed to be fun, the way exercising first thing in the morning is supposed to be fun and set the whole tone of the day. So will the content for my design portfolio–it will set the tone that clients see, they will know me, they will want to hire me. That is the goal. I can see the goal, I can taste it. I’m excited to create the graphic of myself fishing in the pond of amazing creative ideas for their design. It is going to be awesome.
But structured content creation is not the creative process I relish the most. I love rewriting and editing. I love creating graphics, designing websites. I love analyzing other people’s words for the different meanings the audience might accidentally construe, providing advice and searching the lexicon for the perfect marketing words. I love messing with photos and playing with video editing.
And it is this joy that I must keep in mind as I wade through my puddle of content, slowly straining out the gold pieces and setting them next to each other till I have a castle of sorts. A glorious castle that I’m proud to share.
Oh yes, that is the goal.