I walk down Piedmont Ave in North Oakland at least three or four times a week. It’s my hood, and I love it.
The other day I spotted this sign for Love Nails Spa (I think that’s what it’s called?) which gets pretty good reviews on Yelp.
I think 3 1/2 stars is a pretty good score for a nail place, though it seems the high marks might be due in part to their low prices.
I would think that a place that has the foresight to name their business “Love Nails” or “Love Nails Spa” would continue along the line of good marketing instincts, and forgo any major marketing mistakes.
But oh no, there in bold letters on their sandwich board:
Oh will I?? That’s just what I want in a manicure/pedicure. I want to be satisfied. I don’t want to relax or unwind or love it. No, I want to be satisfied. And this promise of satisfaction is enough to get me in your door instead of one ten other nail salons within five blocks.
An improvement would be as simple as:
What would you suggest?