Park bench near Lake Merritt, Oakland CA

My Life is Good

by Jennifer Heller on October 1, 2012

So good, I’d hazard to say it’s practically perfect.

I have an amazing home with a boyfriend I love. I have a cat of 12 years who I know as well as I know myself. I have a new kitten (still nameless!) to work in some excitement. And yesterday I exercised for the first time in weeks.

The #1 reason that my life is awesome: it’s 10:33 on a Monday and I’m lying in bed with my coffee and the kitten working on this website, jenniferheller.com.

This site has been a labor of love for many years. Whatever my passion du jour (mosaics, pet portraits, wood carving), I never stop wishing for more time and energy to devote to this site. I wished for so much time to work on this site (and other silly projects) that I threw caution to the wind and quit a full-time job I’d had for years on March 31st, 2009.

Since then, I’ve been forced to overcome many challenges. My perfectionist instincts, for one. And the realization that my dreams change almost daily, for another. The first dream I followed was a failed attempt at a pet portraiture business, Van Gogh My Pet.

Hangoverville was even less of a success. Lushes in Love caught on, but never proved profitable.

But these attempts were not without their lessons. I learned that “If you build it, they will come” is frankly not true. No, if you build it and promote it AND it’s brilliant, then they will come.

I launched Artsy Geek to capitalize on the web development and marketing skills I’d been building since I built my first website in 1996. Artsy Geek, I thought, would pay the bills and then, finally, I’d have the time and energy to work on this site (and other silly projects).

This year has been particularly trying. Artsy Geek has tripled its business since January.

Tripled! I didn’t see it coming.

That growth has brought with it more challenges than I ever expected. I regularly bemoan our success, saying “If I’d known it would be this hard to grow a business, I never would have launched it.”

I wonder at this moment if I still mean that. With a team in place that I can trust, I can scale back the 60+ hour work weeks. With the confidence to charge higher prices, I don’t have to work as hard for every dollar we earn. With a great reputation, we have enough business coming in that I don’t feel the need to jump at very last dollar. (Knock on wood!!)

And having survived on practically no income for many months, I can truly appreciate every dollar in my wallet.

With this new found breathing room, my sister suggested that I take my mornings to myself. With my mornings to myself, I can be sure to exercise more often and — perhaps most importantly — to pursue my long-term dreams of being a writer, a blogger and a talk show host.

So here I am. My head sings the Randy Newman song, My Life is Good:

Sure, I don’t have a housekeeper to write my songs for me or Bruce Springsteen asking me to be boss for awhile. But I do have a purring kitten, a stack of blog entries I’ve been dying to write and infinite appreciation for what I’ve built.

Ching ching!

Questions? Comment? Cigars? Cigarettes?

2 comments
KarenNierlich
KarenNierlich

Ching Ching girl! To creative projects of all kinds and a steady income to make it all possible. Wahoo!

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